Hello, I’m Alexandra.
I help businesses and teams create intuitive, human-centered digital experiences that feel effortless and engaging.
With a background in retail leadership and hands-on customer experience, I bring a deep understanding of real-world user behavior into my design work blending creativity, organization, and empathy to build solutions that truly work for people.
My Approach
Collaborative
I believe the best design comes from strong collaboration. I work as an extension of your team diving into your goals, your users, and your brand story. My experience leading teams and working directly with customers has taught me how to listen, adapt, and translate insights into designs that feel both meaningful and effective.
Iterative
Great design doesn’t happen all at once it evolves. I take an iterative, detail focused approach shaped by years of refining customer experiences in fast-paced environments. Through research, testing, and continuous feedback, we’ll refine and fine-tune every part of your product to create something that’s not only visually strong, but seamless and easy to use.
BetterBite
BetterBite is a mobile app that helps families plan meals, track inventory, and reduce food waste, saving time, money, and stress by turning existing ingredients into organized, actionable meals.
Case Studies
CityPups
City Pups helps city residents find the right dog to adopt by matching them to their lifestyle, space, and daily routine making adoption easier and more successful.
Velocity Bikes
Velocity bikes is a mobile first e-commerce experience designed for serious cyclists investing in high quality bikes. While users were highly engaged in browsing, the platform struggled with low conversion due to decision uncertainty and checkout friction
Get in Touch!
Looking forward to meeting you!
